I was asked to create an ad campaign for a company, without using pictures of the company's product. I chose to create an ad campaign for IMPOSSIBLE, the plant-based meat. I chose IMPOSSIBLE because I already had prior knowledge about the plant-based meat industry.
Rather than trying to convince people to turn vegetarian, I wanted them to care about their bodies and the Earth that we live on. So I played into the facts and seriousness, but I didn't want people to feel they were being lectured at or for the ads to look like jargon. So I decided to have graphics that played off of the facts and punchlines I created to get people to interact and enjoy the ads, rather than ignore them.
