With this project, I was tasked to create a product, create it's own backstory, and to design the packaging. I wanted to create something that felt handmade, but also something that people could actually see on the shelves of a grocery store.
I created the potato chip brand All That And. I enjoy brands that lean into play on words with their brand or product, so I decided to create a potato chip company off of the saying "All that and a bag of chips!" At first, I wanted the brand to be called All That, but then I remembered the 90's Nickelodeon show All That. And I didn't want people to think of the iconic show, rather than my product.
I also wanted my product to be something that broke the "norms" of potato chips. I didn't want to have the same flavors as every other chip brand (don't get me wrong, I love salt & vinegar chips!). I wanted flavors that were different and bold!
