BEFORE
AFTER
I was challenged to take a company from Oxford, Mississippi to create a new brand identity for their company. I chose Community Donuts, a donut shop that has only been in Oxford since 2017, but any local will tell you that it feels that they have been there for a lifetime. The business is ran by an older couple, and they make all of the pastries, breakfast burritos, kolaches, and more from scratch.
I wanted their rebrand to feel as if they have been in Oxford forever, but I didn't want it to feel outdated. I leaned into the vibes of a classic diner. Something that everyone could love and appreciate. I didn't want to make the new brand seem modern, since the business wasn't modern. Everything is done the "old-school" way.
